SCHOOL PROJECTS · 2022 – 2024

Concept work with no client limits.

While studying graphic design, I worked on self-directed and group concept projects spanning branding, packaging, and campaign design — the kind of creative stretch that's harder to come by once you're working within a client's brand guidelines.

GROUP PROJECT · TOP 5 FINALIST

Longslice x Toronto Zoo

For this class project, my group pitched a fictional collaboration between Longslice Brewery and the Toronto Zoo — building a full campaign concept and pitch booklet as if presenting to both brands directly.

We designed bus shelter mockups, can designs, coasters, and Facebook ad creative to round out the pitch, then presented the full booklet to the class. Our pitch placed in the top 5 out of the whole class — not the winning entry, but a strong result for a fully self-directed concept.